If you have a large client size but don’t know how to capitalize it to generate more value of them, retention program might be of good help. You can run your cross-sell/up-sell activities, referral activities and loyalty activities. A strongly executed retention program can help save on the new client acquisition costs and also let you sustain your existing clients more closely, keeping the competition away.
We offer a combination of following web marketing activities:
We start with building up a comprehensive non-sales centric profile building and optimization and take it forward to your existing client to be a part of it. We can trigger lot of engagement building activities that should make your clients find a close association with you and your product/service stays on the top of their recall. Even this could be a good medium to test run or soft launch any of your product/service or version up gradation before you actually hit out in the market.
This involves extensive online business networking with your existing clients and includes starting and growing your own groups, providing responses on Q&A forum, running polls, etc. that can get you some relevant feedback and reviews to improvise your product/services.
E-newsletters can help you send timely messages about your business, achievements, awards/recognition, etc. to ensure that your clients can feel a strong connection with you. Even a Q&A section on e-newsletter can help client open up their issues/problems directly and on receiving solutions for them same can definitely be more positive about you. We undertake everything from conceptualizing the entire campaign to developing the design theme (using only rights-owned images), drafting the message and content, coding the templates and sending them to your client mailing list whether it’s of few thousands or a million plus email ids.
We can cross-sell or up-sell your product/services to your existing clients using e-coupons/e-certificates activities that can help enrich the value from client’s business. It is highly cost-effective compared to new client acquisition cost. Even the e-coupons/e-certificates are good to be sent to your clients to forward them to their own network too. This involves conceptualizing the entire sales promotions campaign and running the e-coupons/e-certificates in the form of e-mail campaigns for your existing clients or registering those e-coupons/e-certificates on discount websites for getting new clients.
We can help you conduct timely webinar series that could be aimed at troubleshooting your existing client’s queries from technical expert or helping to absorb new clients under your fold. It is more recommended for technically complex projects for both products/services. We manage everything right from pre-event planning for the webinar that includes conceptualizing the campaign, promoting it to get client’s registered, sending the invites to join the setup to the post-event follow-ups for feedback.
We can also run a survey cum review program from your existing client base to gather feedback on your product/service and make the improvements accordingly. That can include ratings and testimonial too. Your client’s would definitely appreciate you for offering them an ear.
The idea of this program is to help you stay focused on your core expertise without worrying for client retention activities and their vulnerability to your competition. We can take on everything from retention marketing plan to successful execution.
Ideally under this program, our analyst team studies your business and client portfolio in detail along with the competition based on which, suggests a comprehensive mix of web marketing plan from our entire portfolio of services.
There would be a dedicated project manager at our end for the execution of this entire comprehensive mix of web marketing activities to ensure that we help you realize your business goals as one of your marketing partner and not a typical marketing vendor.
Expert Solutions For:
- IT & ITES
- Travel & Tourism
- Hotels & Resorts
- Medical Centers
- Education Institutes
- Event Organizers
- Garments Exporters
- Automobile Exporters
- Insurance Companies
- Consumer Electronics
- Mobiles & Laptops