We are a startup. Kicked off our business in Aug 2011. But our company directors have been working in web marketing industry since 5 years prior to this for the markets of USA.
We are a private limited company. Amish, the Managing Director, is an MBA in marketing. He has 8+ years of industry experience working with Ad Agency, Web Research and International Marketing. He does deliver lectures on marketing occasionally at reputed educational institutes and industry associations. Our other director/share holders are academically qualified individuals.
We have 11 regular clients at this stage from diverse backgrounds i.e. Technology/Tele-communication, Trading Business, Grooming Services, Printing Solutions, and Accounting Services etc. We are equally selective about working for companies as their marketing partner when the companies hire us.
This is currently not applicable since none of our client is over 12 months older, but we are pretty hopeful that we would be getting their repeat business.
Yes, 20% of our existing client set has already scaled up and bought more of our services.
We have got over 40% in new business via referrals. Being a marketing company, we do understand the dynamics of new client acquisition costs closely. With our referral program, we also return the kind gesture of our existing client with some incentives. To check our referral program in detail, click here.
This is currently not applicable since none of our client is over 12 months older but our repeat business is over 40% of the new business
We have cases of over 90% savings too compared to traditional marketing/advertising spending like print (newspaper/magazine ads), television, radio, OOH, etc. but to be on reasonable side, we can assure of 60% savings at least with accountable results.
We have clients from Ahmedabad, Baroda, Surat and Rajkot. Currently we have launched our services in Gujarat and have plans to cover the metros by the end of 2013.
We have total of 32 full time employees and 7 virtual consultants and plans are to scale up to 60 by mid of 2013. We are hiring only qualified and experienced individuals.
We do not prefer to throw brand/client names to impress people since each project is a different kind of challenge but to list a few, we have Bharat Steel Suppliers (Gujarat’s no. 1 iron and steel trader), CR Sharedalal & Co. (60 year old CA firm), Pipara & Co. (Gujarat’s leading CA firm), Samrat Namkeen (Gujarat’s leading packed foods brand) and US Pizza (India’s leading chain of pizza outlets)
Yes, there are few factors that make us unique.
- There are only handfuls of companies that offer core web marketing for businesses based in India. Either most of them are focused on Outsourcing or they are amongst the IT/Website Companies category that just prefer to list these services on their website but are actually sub-contracting outside. We just love doing the web marketing for businesses in India and do not intend to step into any of the other two categories we mentioned earlier.
- We believe in quality and thus do not compromise in your work with stolen codes, pirated content, non-permission images, black-hat strategies, defamatory marketing activities, etc. We prefer to work with limited clients and drive more value of that engagement rather than trying to be volume hungry.
- We emphasize on accountability in performance with in-depth reporting and international standards services for all our clients. For this, we offer some plans/solutions on performance-based model where you pay us only if we have got you the results of the web marketing activities. We are not sure how many companies in Gujarat or in fact India would be doing this.
We are startup private limited company. We do not disclose our revenues like the public limited companies. But we are doing well. We are not greedy to become an overnight million dollar company and so would prefer to grow organically.
Did you get any award, recognition, certification from any Industry
Association / Media House? OR Did any of your top-execs receive
any recognition for business or community initiatives?
None currently but we are in the process of applying for association memberships and awards. You should hear back on this from us soon.
Have you set for yourself any target in the form of turnover or
number of clients or competitive position?
We clearly do not believe in clients by numbers. We prefer to work with limited clients and drive more value of that engagement rather than trying to be volume hungry. We focus on working more closely with those clients/brands/products/services where we are more of their marketing partners helping them enrich their sales/business development with measurable ROI.
Did you affiliate/associate with any other company/brand for
vertical/backward integration to make your product/service